The Ghana Public-Private Partnership for Handwashing's campaign to increase rates of handwashing with soap won advertising industry awards for TV-spots. The two spots had women and children as their target audiences.

Manos limpias, niños sanos

View the TV spots developed by the handwashing initiative in Peru. The TV spots are targeted at children and mothers

Handwashing Can Save Millions of Lives

The Public-Private Partnership for Handwashing is a global initiative to promote handwashing with soap to reduce diarrhea, a major cause of child mortality in many countries today. read more...

Diarrhea kills more than 2 million children every year. Human excreta is the source of most diarrheal pathogens and probably the most important moments at which hands should be washed with soap are after contact with human excreta and before handling food. A recent review of all the available evidence suggests that handwashing with soap could reduce diarrhea incidence by 47% and save at least one million lives. read more...